Google Analytics is a powerful tool that allows you to track a wide range of data related to your website's performance and user interactions. With Google Analytics, you can monitor website traffic, including the number of visitors, their geographic locations, and the devices they use to access your site. It also provides insights into user behavior, such as the pages they visit, the amount of time they spend on each page, and their navigation paths through your site. Additionally, Google Analytics tracks referral sources, helping you understand how users find your site, whether through search engines, social media, or other websites. You can also measure engagement metrics, such as bounce rates, session durations, and conversion rates, which indicate how effectively your site meets user needs and drives desired actions. E-commerce tracking is another valuable feature, enabling you to analyze sales data, including product performance, transaction details, and revenue generated. Furthermore, you can set up custom goals and events to track specific user interactions, such as form submissions, downloads, or video plays. Overall, Google Analytics provides comprehensive data that helps you optimize your website, enhance user experience, and achieve your business objectives.