Yes, Google Sites offers several features that can help with Search Engine Optimization (SEO), allowing your site to rank better in search engine results and attract more visitors. While Google Sites may not have as extensive SEO tools as some other website builders, it still provides essential features to improve your site's visibility and searchability.

One of the key SEO features in Google Sites is the ability to customize your site’s meta tags, including the title and description. These meta tags are critical for search engines to understand the content of your pages. To edit these, go to the site settings and find the "SEO Settings" section. Here, you can add a custom title and description for each page on your site. Make sure these are concise, relevant, and contain important keywords that you want to rank for. These meta descriptions often appear in search results, influencing whether users click on your link.

Additionally, Google Sites automatically generates a sitemap for your site, which is an important SEO feature. A sitemap is a file that provides information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google use sitemaps to crawl your site more efficiently. You can submit your sitemap to Google Search Console, which helps ensure that your site is indexed correctly and improves its chances of appearing in search results.

Content quality and structure also play significant roles in SEO, and Google Sites allows you to organize your content in a way that is search engine-friendly. Use headings (H1, H2, H3) to structure your content, making it easier for search engines to understand the hierarchy and relevance of the information on your pages. Additionally, incorporate relevant keywords naturally within your content, headings, and subheadings. Google Sites also enables you to create mobile-friendly pages, which is crucial since mobile usability is a significant factor in search engine ranking algorithms.

Lastly, Google Sites provides integration with Google Analytics, a powerful tool for monitoring your site's traffic and performance. By analyzing data such as user behavior, page views, and bounce rates, you can gain insights into how visitors interact with your site. This information is invaluable for making informed decisions about content updates and SEO strategies. Regularly reviewing your analytics data helps you identify which keywords are driving traffic, which pages are performing well, and where there are opportunities for improvement.

In summary, while Google Sites may not offer advanced SEO tools, it does provide essential features like customizable meta tags, automatic sitemaps, and content structuring capabilities that can help improve your site’s search engine ranking. Combined with regular content updates and performance monitoring through Google Analytics, these features can help you effectively optimize your Google Site for better visibility and engagement.